Brock Purdy’s Deal: What it Means for Lamar Jackson

The landscape of NFL quarterback contracts is in a constant state of escalation, with record-breaking deals becoming increasingly common.

The latest significant development to send ripples through the league is the massive contract extension signed by San Francisco 49ers quarterback Brock Purdy. While Purdy’s journey from “Mr. Irrelevant” to a top-tier earner is remarkable, his new deal carries direct implications for Baltimore Ravens’ star quarterback Lamar Jackson and the ongoing discussions surrounding his next contract.

Brock Purdy’s Landmark Contract

On Friday, the San Francisco 49ers solidified their commitment to Brock Purdy, inking the 25-year-old quarterback to a five-year, $265 million extension. This colossal agreement includes a substantial $181 million in guarantees, instantly catapulting Purdy into the elite echelon of NFL salaries.

His average annual value (AAV) now stands at $53 million, placing him tied for seventh overall in the league alongside Detroit Lions quarterback Jared Goff. Furthermore, the total value of his contract ranks fifth among all active NFL players. This lucrative deal is a testament to Purdy’s rapid ascent from the very last pick of the 2022 NFL Draft to a Super Bowl-contending signal-caller.

Lamar Jackson’s Current Standing in the QB Market

The dynamic nature of the NFL quarterback market means that even recently signed mega-deals can quickly be surpassed. Lamar Jackson, who inked a five-year, $260 million extension with the Baltimore Ravens in 2023, is a prime example. At the time of his signing, his $52 million average annual value made him the league’s highest-paid player. H

owever, with Purdy’s new deal, Jackson’s AAV now ranks 10th in the NFL, and his total contract value stands at seventh. This swift shift underscores the continuous upward trajectory of quarterback compensation across the league.

The Ravens’ Priority: Extending Lamar Jackson

Despite Jackson being under contract through the 2027 season, extending their franchise quarterback remains at the top of the Baltimore Ravens’ offseason agenda. Indications from the team’s brass suggest that securing Jackson long-term is a matter of “when, not if.”

The growing trend in the NFL sees teams proactively signing their cornerstone players to extensions well before their current contracts expire, aiming to secure talent and manage future cap implications. The Ravens appear inclined to follow suit, aiming to solidify Jackson’s future in Baltimore.

Head Coach Harbaugh’s Vision for Jackson’s Future Earnings

Ravens Head Coach John Harbaugh has been vocal about the team’s belief in Lamar Jackson’s market value. Speaking to reporters on March 31, Harbaugh stated, “The value is the top. When Lamar gets paid, he’s going to be the highest-paid player in football, just like he was last time. I think every contract he signs, probably until he decides to hang up his cleats, he’s going to be that guy.”

This bold prediction sets a clear benchmark for Jackson’s next deal from the team’s perspective.

The Highest-Paid Quarterback Benchmark

While Brock Purdy’s new contract is significant, it doesn’t directly impact Jackson’s pursuit of the “highest-paid player” title. That benchmark currently belongs to Dallas Cowboys quarterback Dak Prescott, whose average annual value is a staggering $60 million. For Jackson to reclaim the top spot, the Ravens would need to surpass this figure, indicating the substantial financial commitment required in the current market. Purdy’s deal, while not the highest, still contributes to the overall inflation of quarterback salaries, pushing the ceiling higher for all elite passers.

Market Dynamics: The Cost of Waiting

The ongoing surge in quarterback salaries creates a sense of urgency for teams negotiating extensions. Every new deal, like Purdy’s, serves to reset the market, making subsequent extensions more expensive. The longer the Ravens delay in finalizing a new agreement with Jackson, the more costly that deal is likely to become.

Purdy’s contract serves as a potent reminder that the NFL’s quarterback market is dynamic and ever-ascending, compelling teams to act sooner rather than later to secure their most valuable assets.

Implications for Baltimore’s Offseason Agenda

The latest contract news underscores the critical nature of the Ravens’ remaining offseason objectives. While Jackson is contractually bound for several more seasons, the escalating market demands proactive engagement from Baltimore’s front office. Securing Jackson’s long-term future, potentially at a competitive rate that reflects his MVP-caliber performance and the league’s financial trajectory, is crucial for both on-field stability and strategic salary cap management.

The pressure is on to ensure their franchise cornerstone remains a Raven for years to come.

Urgency in a Volatile Market

The NFL quarterback market remains arguably the most volatile and rapidly appreciating segment of player contracts. Brock Purdy’s recent extension, while well-deserved, is another clear signal of this trend. For the Baltimore Ravens and Lamar Jackson, it reinforces the necessity of strategic foresight and timely action.

While Jackson’s current deal provides security, the dynamic financial landscape of elite quarterback play dictates that the Ravens must be prepared to invest significantly to keep their MVP at the forefront of the league’s highest-paid players, ensuring their competitive window remains open.