Shopping for swimwear often comes with its own unique set of challenges. From the notoriously confusing sizing to the surprisingly sky-high prices, the process can easily leave anyone feeling overwhelmed and frustrated.
Finding a swimsuit that not only looks good but also fits well and doesn’t completely drain your bank account can feel like an impossible mission. However, thanks to the highly anticipated Amazon’s Early Prime Day deals, this annual shopping event is once again proving to be a game-changer for savvy shoppers.
Right now, scoring a cute, well-fitting swimsuit and a stylish cover-up without breaking the bank has genuinely never been easier. Amazon is currently overflowing with a treasure trove of must-have swimwear, all priced under an incredibly affordable $45. This includes trendy two-piece sets that surprisingly cost less than what many brands typically charge for just a bikini top. Imagine snagging a celebrity-loved item, like a Paige DeSorbo-loved crochet cover-up, now on sale, or discovering a chic mesh piece perfect for tossing on before heading to the beach, as recommended by E!’s very own Gia Guidice.
No matter which incredibly affordable piece you choose to add to your collection, you’re absolutely going to exude those sought-after “hot girl summer” vibes. Even better, many of these highly desirable swimsuits and cover-ups are backed by thousands of glowing reviews and stellar 5-star ratings, which significantly eases the often-tricky process of nailing the perfect fit when shopping online. If you’re ready to effortlessly upgrade your swimwear lineup for the warmer months without the usual financial strain, keep scrolling to uncover the absolute best Amazon Early Prime Day swimsuit and cover-up deals available, all conveniently priced under $45.
Top Early Prime Day Swimsuit Steals
Discover stylish, well-reviewed swimsuits under $45, perfect for every body type and preference.
Pink Queen Strapless Cheeky High Waist Bikini
Sometimes, simplicity is the ultimate sophistication, and the Pink Queen Strapless Cheeky High Waist Bikini perfectly embodies this principle, proving that simple can indeed be incredibly stylish. This two-piece set is designed with a chic bandeau top, offering a sleek silhouette, and includes removable straps, providing versatility for tanning or added support. The high-waisted bottom offers flattering coverage while maintaining a cheeky, modern cut.
Its popularity is undeniable, boasting an impressive 13,000 five-star reviews from satisfied customers. One particularly enthusiastic shopper shared, “I got so many compliments and was so comfortable, I forgot I was in a bikini.” This speaks volumes about its blend of aesthetic appeal and wearability, making it a standout choice for those seeking comfort without sacrificing style at the beach or pool. Its ability to garner such high praise for both its look and feel makes it a truly compelling option among the early Prime Day deals.
Blooming Jelly Plus Size Swim Dress
For those who prioritize both comfort and coverage without compromising on style, the Blooming Jelly Plus Size Swim Dress is an exceptional find. This design allows you to embrace confidence in a piece that offers a bit more discretion than a traditional bikini. Engineered with thoughtful details, it incorporates tummy control to create a smooth and flattering silhouette, enhancing comfort and boosting self-assurance.
The elegant criss-cross detail on the front adds a touch of sophistication and visual interest, elevating its design beyond a basic swim dress. Its comprehensive design makes it perfectly suited for a variety of poolside or beachside activities, whether you’re lounging by the water, taking a leisurely stroll along the shore, or engaging in light swimming. This swim dress strikes an excellent balance, ensuring you feel secure, comfortable, and effortlessly chic during your summer outings.
CUPSHE High Waisted Falbala Bikini Set
The CUPSHE High Waisted Falbala Bikini Set strikes a perfect balance between trendy design and desired coverage, making it an ideal choice for many. This two-piece set is specifically designed for those who are seeking moderate coverage while still keeping it stylish. It features high-waisted, ruched bottoms that offer comfortable tummy control and create a flattering silhouette, providing confidence whether you’re by the pool or on the beach.
The top boasts a flowy, falbala (ruffle) design that adds a feminine and playful touch, ensuring a chic aesthetic. Practicality is also key, with adjustable straps allowing for a customized and perfect fit for various body types. The overwhelming positive feedback is reflected in reviewer comments, with one satisfied customer exclaiming, “It’s very well made and super flattering! These high-waisted bottoms made me feel confident, especially with extra weight in my belly area.” This testimony highlights its ability to deliver both quality construction and an aesthetically pleasing, confidence-boosting fit.
Ekouaer High Neck Halter Bikini
For those who prefer a more active or sporty aesthetic without sacrificing style, the Ekouaer High Neck Halter Bikini offers an excellent solution. This two-piece set exudes major sporty vibes with its distinctive design. The halter-style top provides full coverage, which is not only great for modesty but also offers added sun protection for the décolletage area during extended periods outdoors. This makes it an ideal choice for activities like beach volleyball, paddleboarding, or vigorous swimming, where secure coverage is paramount.
Complementing the top are simple low-rise bottoms that provide medium coverage, ensuring comfort and ease of movement. Available in an extensive range of colors and prints, this bikini allows for personalization to suit any taste. Its functionality and flattering design have earned it high praise from users, with one reviewer enthusiastically stating, “I just bought this bikini and will be back for another—top provides full coverage for swimming and diving, plus it’s super flattering!” This endorsement speaks to its versatility and appeal for active beachgoers.
Aleumdr One Piece Swimsuit
The Aleumdr One Piece Swimsuit is a timeless classic that seamlessly blends versatility with comfort, making it a staple for any swimwear collection. This scoop-neck one-piece design is universally flattering and offers full coverage, ensuring modesty and comfort for a wide range of activities. It’s perfect for both active swimming sessions, where secure fit is essential, or simply lounging by the pool or on the beach, offering effortless style.
A subtle yet playful detail, the crisscross back, adds a fun and contemporary touch, elevating the classic silhouette. The inclusivity of this swimsuit is remarkable, as it’s available in an extensive array of colors, prints, and extended sizes, ensuring a fit for virtually everyone. Its functionality is frequently lauded by users, with one reviewer raving, “I bought this for water aerobics—it stays in place, fits well, and everyone in class wants one!” This enthusiastic feedback underscores its practical design and widespread appeal for diverse aquatic activities.
Hilinker High Waisted 2 Piece Bathing Suit
The Hilinker High Waisted 2 Piece Bathing Suit is a highly popular choice for its ability to combine comfort, coverage, and a flattering silhouette. This bikini set features a stylish V-neck top with adjustable straps, allowing for a customized and supportive fit that can be tailored to individual preferences. This adjustability is key for ensuring both comfort and a flattering look. The top pairs perfectly with high-waisted, slightly cheeky bottoms, which are expertly designed to provide a comfortable amount of coverage while still offering a modern and appealing aesthetic.
The high-waisted cut is particularly effective at creating a streamlined look and offering gentle tummy control. Demonstrating its broad appeal, this bathing suit is available in an impressive array of extended sizes and boasts over 50 different colors and prints, offering extensive personalization options. Reviewers consistently praise its body-enhancing qualities, with one satisfied customer raving, “It really holds in your tummy and makes your boobs look great—I highly recommend!” This feedback highlights its effective design in boosting confidence and flattering various body shapes.
CUPSHE One Piece Swimsuit
The CUPSHE One Piece Swimsuit masterfully achieves a harmonious balance between a flirty design and practical functionality, making it a highly desirable piece for summer. This one-piece is distinguished by its trendy front and back cutouts, which add a playful and alluring touch without being overly revealing. The bandeau-style bust provides a chic and contemporary look, enhancing its overall appeal. A standout feature is its versatility: the adjustable straps allow wearers to easily switch up the look, whether by crossing them in the front or back, offering multiple styling options within a single swimsuit.
This adaptability is clearly appreciated by users, as evidenced by one reviewer who raved, “Fits as expected, and I love how I can cross the straps in the front or back for a different vibe!” This positive feedback speaks to its comfortable fit and the creative freedom it provides, allowing individuals to customize their beach or poolside look effortlessly.
Tempt Me Two Piece Vintage Swimsuit
The Tempt Me Two Piece Vintage Swimsuit offers a delightful blend of retro charm and modern support, making it a standout choice for those seeking both style and functionality. With its vintage-inspired design, this bikini not only presents a visually appealing aesthetic but also delivers substantial support where it’s needed most. The top is thoughtfully designed with push-up padding for added lift, enhancing the silhouette and boosting confidence.
Further ensuring a perfect and comfortable fit, the top features a self-tie halter neck and two back straps that are fully adjustable. This extensive adjustability allows wearers to customize the support and fit to their exact preferences, accommodating various body shapes and sizes. The meticulous design and emphasis on support are likely key reasons why this particular bikini has garnered so many 5-star ratings from satisfied customers, testifying to its ability to combine nostalgic style with practical, flattering support.
Yonique Plus Size Bikini
The Yonique Plus Size Bikini is thoughtfully designed to provide comfort, style, and excellent support for its wearers. This particular bikini features a classic triangle top with smart enhancements for a secure fit. The adjustable crisscross straps are a key detail, allowing for personalized support and preventing discomfort often associated with ill-fitting tops.
A standout feature of the bottoms is the wide waistband, which is strategically designed to prevent any “spillover” or digging into the skin, ensuring a smooth and flattering look around the midsection. For those who desire additional shaping or lift, the bikini also comes with removable push-up padding, offering versatility to customize the bust line as preferred. This combination of adjustable features and thoughtful design elements ensures that the Yonique Plus Size Bikini provides both a comfortable and confidence-boosting swimwear experience, catering to the specific needs of its target audience with both style and practicality.
Must-Have Early Prime Day Cover-Up Deals
Complete your beach or poolside look with these stylish and affordable cover-ups, including celebrity favorites.
Anrabess Crochet Cover Up: The Celebrity Favorite
When it comes to the Anrabess Crochet Cover Up, you don’t just have to take our word for its appeal; it comes with a ringing endorsement from none other than Paige DeSorbo, a renowned Bravolebrity and fashion influencer. DeSorbo passionately praised this cover-up, highlighting its ubiquitous presence and high-fashion feel: “I’ve seen this all over town. Expensive, honey. Cute. I feel like you could wear this out with the right undergarments.
I’ve seen different variations of this for $4,000. For who? Not me. I love this one.” Her commentary perfectly captures the essence of this piece: it offers a high-end, designer aesthetic at an incredibly affordable price point. Its intricate crochet design mimics luxury brand items, making it effortlessly chic. The versatility she mentions, suggesting it could be worn out with appropriate undergarments, speaks to its style beyond just a beach accessory. This cover-up is a prime example of accessible luxury, allowing anyone to achieve a sophisticated, “expensive” look without the prohibitive cost, making it an absolute must-have for summer.
Ekouaer Beach Cover Ups: Versatility Meets Value
For unparalleled versatility and exceptional value, the Ekouaer Beach Cover Ups are an absolute standout among the early Prime Day offerings. Available in an impressive spectrum of 32 different colors and prints, these cover-ups allow for extensive personalization to match any swimsuit or personal style. The most compelling aspect is their incredibly attractive price tag, just under $15, making them an irresistible steal.
At such an affordable price point, the temptation to buy multiples in various shades or patterns becomes incredibly strong, allowing you to curate a versatile collection for your summer wardrobe. Their lightweight and relaxed design makes them incredibly easy to pack for vacation, taking up minimal space in your luggage. Beyond their travel-friendly nature, their comfortable fit and casual style also make them ideal for just wearing around the house in the summer, offering a breathable and stylish alternative to everyday clothing. This combination of extensive color options, unbeatable price, and practical versatility makes the Ekouaer Beach Cover Ups a highly recommended purchase for anyone looking to refresh their summer look effortlessly.
Saodimallsu Crochet Hollow Out Tie Front Swim Cover Up Knit Cardigan
Adding another layer of crochet charm to your swimwear collection, the Saodimallsu Crochet Hollow Out Tie Front Swim Cover Up Knit Cardigan comes highly recommended by fashionistas. This knit cardigan cover-up provides a chic and airy layer that instantly elevates any beach or poolside ensemble. Its distinctive hollow-out crochet design offers a beautiful texture and allows glimpses of your swimsuit beneath, adding an element of sophisticated allure.
The tie-front detail allows for adjustable styling, enabling you to cinch it for a more defined waist or leave it open for a relaxed, flowing look. Its versatility extends beyond just swimwear, as famously noted by Paige DeSorbo, who raved, “I love this. This is cute with a white linen pant. It ties in the front. Adorable.” This endorsement highlights its potential to transition seamlessly from a beach cover-up to a stylish, lightweight cardigan for casual summer outings, particularly when paired with elegant linen trousers. It offers a perfect blend of comfort, breathability, and fashion-forward design, making it an essential addition for those seeking effortless summer elegance.
Furtalk Womens Sun Straw Hat: The Essential Accessory
No summer vacation ensemble is truly complete without the perfect sun hat, and the Furtalk Womens Sun Straw Hat stands out as an essential accessory, notably endorsed by Porsha Williams. Her enthusiastic recommendation speaks to its blend of style and practicality: “This is a fabulous hat. We’re gonna be vacationing this summer. I love how it has the ribbon.” This straw hat is not only a stylish addition to any beach or resort outfit but also serves a crucial functional purpose by providing excellent sun protection, shielding your face from harmful UV rays during sunny excursions.
The addition of a decorative ribbon adds a touch of elegance and visual interest, elevating its design beyond a purely utilitarian item. Its wide brim offers ample shade, making it ideal for relaxing by the pool, strolling on the beach, or enjoying outdoor events. The Furtalk Sun Straw Hat is a perfect blend of fashion and function, ensuring you stay chic and protected under the summer sun, embodying the quintessential vacation accessory.
Bsubseach Crochet Cover Up: Comfort is Key
For those who prioritize ultimate comfort and ease when transitioning from water to land, the Bsubseach Crochet Cover Up Dress is an ideal choice, as articulated by Gia Guidice. She emphasizes the effortless nature of a dress-style cover-up: “Dresses are so easy to just slip on. When I go to the beach, I like being comfortable. I don’t like anything tight or anything where I feel restricted.” This sentiment perfectly captures the design philosophy behind this cover-up. Its simple, loose-fitting silhouette allows for easy slip-on and slip-off convenience, making it perfect for quick changes or casual wear over a swimsuit.
The crochet material provides a breathable and airy feel, ideal for warm summer days, preventing any sensation of tightness or restriction. This design ensures maximum comfort, allowing you to move freely and comfortably whether you’re heading to the beach, lounging by the pool, or simply enjoying a warm day at home. It’s a versatile piece that combines practicality with a relaxed, stylish aesthetic, proving that comfort doesn’t have to compromise on looking good.
Unpacking Amazon Prime Day: What You Need to Know
Understanding Prime Day’s mechanics can help you maximize your savings on these and other deals.
What is Amazon Prime Day?
Amazon Prime Day is a monumental global shopping event that has quickly become one of the most anticipated sales of the year. It is exclusively for Prime members, offering them unparalleled access to limited-time deals and deep discounts across virtually every product category imaginable. Launched by Amazon in 2015 to celebrate its anniversary, Prime Day has rapidly evolved into one of the biggest online sales of the year, now firmly rivaling traditional shopping extravaganzas like Black Friday in terms of sheer volume and discount depth.
The event typically lasts for a concentrated period, historically around 48 hours, and is characterized by a rapid succession of deals. These include broad, site-wide deep discounts, highly sought-after Lightning Deals (which are time-sensitive and often sell out quickly), and valuable early access offers that are available only to Prime members. This exclusivity and the promise of significant savings drive millions of shoppers to Amazon annually, eager to snag incredible bargains on everything from tech gadgets and beauty bestsellers to fashion essentials and home upgrades.
When is Amazon Prime Day 2025?
Anticipation is building for the next installment of this colossal shopping event. While historically a two-day affair, Amazon Prime Day will return this year from July 8th to 11th. This marks a significant expansion, as the sale typically only lasts two days. However, this year it’s been extended to four full days of unbeatable deals. This extended period provides shoppers with more opportunities to discover and purchase discounted items, alleviating some of the pressure to make quick decisions.
The longer duration means there’s ample time to browse through a broader array of products across various categories, from electronics and smart home devices to fashion, beauty, and home goods. Mark your calendars and prepare for an extended period of significant savings, as Amazon leverages this longer window to offer even more compelling deals to its Prime members.
What’s on Sale for Amazon Prime Day?
For Amazon Prime Day, shoppers can expect major savings on virtually everything imaginable across the platform. The event is renowned for its comprehensive discounts that span a vast array of product categories. You’ll find incredible deals on Amazon devices like Echo smart speakers, Kindle e-readers, Fire tablets, and Ring security cameras, often at their lowest prices of the year. The sale also extends to smart home gadgets, offering opportunities to upgrade your connected living space.
Beauty enthusiasts can anticipate significant markdowns on beauty bestsellers, including popular skincare, makeup, and haircare products from top brands. Fashion lovers will discover exciting fashion finds, ranging from clothing and accessories to shoes and jewelry. For home improvers, there will be substantial discounts on home upgrades, including kitchen appliances, decor, and furniture. Beyond these broad categories, the event is characterized by the constant unveiling of limited-time Lightning Deals and fresh daily discounts that drop throughout the entire extended event. This dynamic nature means savvy shoppers need to stay vigilant and check back frequently to catch the best offers as they become available.
How to Find the Best Prime Day Deals
Navigating the vast landscape of Amazon Prime Day deals can be overwhelming, but there are effective strategies to ensure you snag the best offers. To stay ahead of the sale and maximize your savings, it’s highly recommended to check curated Prime Day picks from trusted sources like E! Insider Shop. These specialized guides often highlight top-tier deals and trending items, saving you valuable Browse time. Given the dynamic nature of the event, where new offers go live regularly, staying updated is crucial.
Many early deals often roll out before the main event even begins, providing a sneak peek and an opportunity to purchase coveted items before the rush. A vital tip for any Prime Day shopper is to bookmark Amazon’s dedicated Prime Day hub. This centralized page will be constantly updated with the latest drops, Lightning Deals, and featured discounts, serving as your go-to resource for monitoring all the incredible savings throughout the extended four-day event. By employing these strategies, you can navigate Prime Day like a pro and ensure you don’t miss out on any of the unbeatable deals.
Your Summer Style, Redefined and Affordable
Amazon’s Early Prime Day deals are truly a game-changer for anyone looking to refresh their summer wardrobe without breaking the bank. By offering an impressive array of stylish swimsuits and chic cover-ups all under $45, this event proves that affordability doesn’t have to compromise on fashion or quality. From the confidence-boosting fits backed by thousands of 5-star reviews to celebrity-loved pieces like Paige DeSorbo’s favorite crochet cover-up, there’s something for every taste and body type.
With the main Amazon Prime Day 2025 event extended to four full days from July 8th to 11th, now is the perfect time to dive into these early savings. Don’t miss this chance to stock up on essential swimwear and cover-ups, ensuring you’re ready to embrace the sun, sand, and water with confidence and style. Make sure to bookmark Amazon’s Prime Day hub and keep an eye on curated picks to snag the best deals before they’re gone!