Fujifilm is set to redefine compact digital photography. The company today announced the global launch of its new “X half” (FUJIFILM X-HF1) camera. This innovative device, part of the acclaimed X Series, aims to blend digital convenience with the nostalgic charm of classic film photography.
It is designed to be exceptionally compact and lightweight, weighing only 240g. The X-HF1 promises a unique photographic experience, ready for release in June 2025.
Inspired by Half-Frame Camera Heritage
The “X half” camera draws its inspiration from traditional half-frame film cameras. These vintage cameras were known for capturing images at half the size of standard 35mm film.
Fujifilm has a rich history with this format, having introduced cameras like the “FUJICA Half” back in 1963. The new X-HF1 digitally recreates this analog experience. It even features a Frame Advance Lever. This lever mimics the satisfying film winding action of old cameras. Fujifilm envisions the “X half” as an ideal companion. It suits both seasoned photography enthusiasts and newcomers.
Unique Vertical Composition and “2in1” Creativity
The X-HF1 stands out with its distinctive 3:4 aspect ratio. This is different from the common 3:2, 4:3, or 16:9 ratios found in most digital cameras. This specific ratio naturally encourages vertical composition. Both still images and videos can be captured in this orientation. The camera includes a vertical optical viewfinder and an LCD monitor. Both are optimized for comfortable vertical shooting.
A standout feature is the “2in1” function. This allows users to combine two vertically composed photos into a single, cohesive image. This creates dynamic, story-driven visuals. It fully utilizes the vertical aspect ratio.
You can even combine videos with videos, or videos with still images, for creative collages directly in-camera. The dedicated “X half” app further enhances this. It allows easy editing of these collages. You can change dividing line colors or swap images effortlessly.
Recreating the Film Look: Film Simulation and Filters
Fujifilm is renowned for its Film Simulation technology. The “X half” incorporates this feature. It offers 13 distinct modes, including the new “REALA ACE.” These modes allow photographers to enjoy a wide range of color tones. It’s like switching between different types of photographic film. Users can select the perfect mode to suit their subject or scene. This enables diverse color expressions.
The camera also includes a Grain Effect. This reproduces the unique graininess characteristic of film photos. Users can adjust the level of graininess. This modifies the texture of both still images and videos. Additionally, the X-HF1 introduces exciting new shooting filters. These include “LIGHT LEAK” which mimics accidental light exposure. “HALATION” replicates light blurring effects.
An “Expired Film” filter is also new. These filters offer even more creative possibilities. Eight popular filters from instax™ products are also included.
The Immersive “Film Camera Mode”
For a truly authentic analog experience, the “X half” features a newly developed “Film Camera Mode.” In this mode, shooting is possible using only the optical viewfinder. The LCD monitor remains off. After each shot, you operate the Frame Advance Lever. This advances to the next shot, just like a film camera.
A unique twist is that images cannot be viewed instantly. They are only accessible after a specified number of shots have been taken. This adds an element of anticipation and excitement. The number of shots can be set to 36, 54, or 72 exposures. This mode can be cancelled anytime by double-tapping the sub-LCD. Captured images can then be transferred to the “X half” app for “digital development,” viewing, and sharing. A contact sheet is also saved, replicating the traditional film development process.
Connectivity and Portability for Modern Sharing
The “X half” is designed for seamless integration with modern workflows. Its dedicated “X half” app (available for Android and iOS) allows easy transfer of images and videos to a smartphone. Users can view their captured content in a gallery or album format. The app also supports direct uploads to various social media platforms.
Furthermore, the camera offers direct printing. It is compatible with the instax™ Link series smartphone printers. This greatly expands the ways users can enjoy their creative work. The app also facilitates the creation of “2in1” collages. It allows for printing of contact sheets, further bridging the gap between digital and analog experiences.
Premium Design and Intuitive Operability
Weighing just 240g, the “X half” boasts a remarkably compact and lightweight body. It does not require interchangeable lenses. This makes it an ideal everyday camera. It can be carried anywhere without feeling burdensome. The design combines the high quality of the X Series with the timeless appeal of classic cameras. It offers comfortable analog operation. This includes the tactile feel of an aperture ring and the satisfying click of the Frame Advance Lever.
A new user interface enhances usability. It utilizes both swipe and flick touch operations on the rear LCD screen. This allows for smooth and intuitive changes to shooting settings and Film Simulation modes. The camera also features a clear optical viewfinder. This allows subjects to be captured with an unobstructed view. When using the optical viewfinder, the camera can capture up to 880 shots on a single battery charge. This ensures long shooting sessions without battery concerns.
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